Today marks the first day of birthday month. In my opinion, your birthday should be celebrated all month long and through some careful planning and strategic calculations I will be doing so. Selfish? Yes. Do I have kids? No. You put two and two together.
DSW, in its infinite wisdom and amazing marketing, sends out a $5 gift certificate on birthday month that is only valid during that month. For some reason this small gift forces us to purchase a pair of shoes. $5 is really not saving much, but I bet that 95% of people use their $5 birthday card. I've always known that I'm a sucker for marketing but I think this one gets a lot of people. Even the ones who aren't easily tricked!
I had been really wanting a pair of red, peep toe wedges and DSW must've known that's what I wanted with my $5 birthday certificate 'cause I found 'em! Please drool responsibly.